Google decided to borrow Amazon’s whiny PR company to disgorge this nonsense.
It’s not the case that Google is “the gateway to the Internet” as the publishers suggest.
That’s not what you tell your stockholders. You are the gateway to the internet. And a really shitty gateway because you aren’t interested in content, just in selling ads and that means filling your search results with as much garbage as possible because you have no competition and you want to display as many pages as possible.
Nor is it true to say that we are promoting our own products at the expense of the competition. We show the results at the top that answer the user’s queries directly (after all we built Google for users, not websites)
No you built it for advertisers. If Google were built for users, it wouldn’t be a giant data mining and ad factory. And it would have relevant results.
Your top results are usually Wikipedia and a bunch of keyword mongering index sites that you keep promising to filter out but never do.
Ask for the weather and we give you the local weather right at the top. This means weather sites rank lower, and get less traffic. But because it’s good for users, we think that’s OK.
This is how you promote your product at the expense of the competition. Your example of how you don’t do it, is how you do it.
And your weather results are invariably inferior and out of date, but who cares.
It’s the same if you want to buy something (whether it’s shoes or insurance). We try to show you different offers and websites where you can actually purchase stuff — not links to specialized search engines (which rank lower) where you have to repeat your query.
Five out of every six items that appeared in the sponsored items section were more expensive than those those hidden deeper in the results, according to the newspaper. And on average, the sponsored products were 34 percent higher.
Those are ads that are paid for. And the rest of the results are spam search engines half the time or Amazon or outdated eBay listings.
Don’t be evil? You’re evil and you’re a lousy engine.