One day Paramount and Disney might meet up in a bar, go back to their penthouse for a one night stand and then hook up for good in an obscene squishy merger that will put Star Trek and Star Wars under the same corporate roof. And it won’t matter much by then because the rivalry is over and everyone lost.
Gene Roddenberry and George Lucas had their faults, and they were big ones too, but they were individuals trying to tell a story. With the sale of Star Wars and the end of the Star Trek franchise, those days are over. Star Wars and Star Trek are both IP’s. There’s no more stories, plots, visions or anything like that. Just a marketing opportunity.
Ten years from now, even if Paramount and Disney don’t corporately boink their balance sheets together, it will be hard to tell Star Trek and Star Wars apart. Ask a teenager now what the difference is and he won’t be able to tell you. And how could he. Maybe he’ll say that Star Wars is for kids, because he associates it with Phantom Menace and the Clone Wars series and that Star Trek is for teens because he associates it with the Abrams movie.
And he’ll be right.
Star Wars now fills the Tween niche and Star Trek hits the 17 year old target audience that every blockbuster does. Two eccentric bits of 60’s and 70’s mystic space-as-metaphor-f0r-conciousness franchises are reduced to the status of Transformer and every other IP waiting to be rolled off into theaters, consoles and app stores.
It’s amazing that Star Trek survived intact as long as it did in its gated franchise overseen by Rick Berman and his flying monkeys. It might even be alive today if Berman and his monkeys weren’t so dumb and arrogant that they killed the golden goose. UPN died and the leftovers got rebooted into a teen girl network. Star Trek fetched up on the shores of a mysterious island whose dorky overlord saw it as an exit strategy to the big time. Bigger even than Mission Impossible 3.
The rest is history, or will be when one of his movies fails, and Star Trek gets rebooted over and over again. Maybe one day it will even be a series again. Not, you know, a series, but it’ll be on TV for a while, things will blow up a lot, the writers will work out their angst, there will be a mystic arc, lots of postmodern storytelling and then SciFi or SyFy will cancel it and life will go on.
Star Trek and Star Wars were nice, but they’re dead now, Jim.
Gene Roddenberry didn’t get the chance to strangle his own franchise to death by turning it into complete crap. Everyone got lucky that he made TNG work as a concept, and as a set of characters, but wasn’t able to retain control of it. George Lucas did retain control of his franchise and killed it. But even their failures were personal. The new wave is impersonal IP’s milked like cash cows on Rodeo Drive until there’s nothing left.