Electronics giant Sony has sparked a major row over animal cruelty and the ethics of the computer industry by using a freshly slaughtered goat to promote a violent video game. The corpse of the decapitated animal was the centrepiece of a party to celebrate the launch of the God Of War II game for the company’s PlayStation 2 console.
Critics condemned the entertainment giant, which produces scores of Hollywood blockbusters each year, for its “blood lust” and said the grotesque “sacrifice” highlighted increasing concerns over the content of video games and the lengths to which the industry will go to exploit youngsters.
The International Fund for Animal Welfare said it was “outrageous” that the animal’s death had been used “to sell a few computer games”.
Now first of all I really really doubt there were youngsters at a game release party– especially one with topless models. These are primarily industry parties intended to create media buzz. The gap between actual game players and party attendees is pretty broad.
Secondly if they’d had the goat broiled and served it in pieces on a platter no one besides PETA would be complaining about it. Millions of goats are served and eaten that way a day across Africa and the Middle East. Certainly tens of millions of dead cows are eaten that way. Yet somehow seeing the actual dead animal freshly killed sets off a wave of hysteria. People have no problems seeing meat, they just don’t like having their faces rubbed in it.