This isn’t just about Larry Correia and Vox Day. Or Jonathan Ross. Or Patrick Nielsen Hayden. Or Mick Resnick. Or all the rest of it. The bitter accusations and counter-accusations. The outrage and counter-outrage and counter-outrage-outrage.
Science Fiction, like a lot of publishing, rests on more than ever on writers marketing themselves over social media. That’s why we pretend that Scalzi is a good writer, when he’s actually a bad writer and an entertaining blogger.
It’s what he has in common with some other recent big names.
We have less of a fandom of writing now and more of a fandom of writers and causes. Followings of writers who are the best at online presence because they polarize and mobilize.
The Hugos have been worthless for a while, but the 2014 finalist list shows how easy it is to rig them. After Vox Day’s appearance on the list, I don’t see why any writer would even want to be associated with them.
But it’s all about the marketing. And the marketing is now all about the politics.
It’s easier to market yourself as a writer if you have controversial political views. It’s much harder if your views are ordinary, boring or if you don’t have any.
A bad writer with an entertaining and controversial online presence. A dramatic online presence. Beats a good writer with little online presence.
In a fractured marketplace where that same audience is buying movies, video game and a dozen other things, politics pulls people together. Fandoms built around writers with a commanding online presence have more power because fandom is a pale twisted shadow of what it once was.
Science Fiction is polarized because that’s what stands out in a crowded and mediocre marketplace. You can’t set yourself apart from the latest 40 urban fantasy series or Martin imitators who are growing out their beards, but you can set yourself apart by being loud and obnoxious.
Maybe this is what’s happening with our politics, but it is what’s happening with our Science Fiction. And then everyone is outraged and outraged by the outraged and no one can hear themselves talking because they’re screaming talking points at each other.
And you pick a side, any side, join in, because that’s fandom now.