Space Ramblings

Rupey Murdoch Tries To Do Google News

Seriously if you’ve always wanted a news search engine while checking your friends profile and trying to find the 13 year old girl of your dreams, here’s some important news. MySpace does News. Who does MySpace think it’s kidding anyway? The only news MySpace users are interested in comes from TMZ.com, at best Gawker or Defamer.

The impetus behind this is logical since MySpace is owned by Rupert Murdoch these days and Rupey owns a whole lot of news outlets and putting two and two together to reach 22, Rupey decided he could leverage his existing media properties with the popular youth demos of MySpace and presto magico, create branding gold.

Granted Google News is a mess. Even DailyKos has pulled out of there because the index is an embarrassment covering crap like Prison Planet and well DailyKos itself along with serious news outlets. Links often don’t work, others require registration, making a search of Google News almost as fulfilling as Google itself. And with the archives gone, Google News has achieved a new level of pointlessness. (Why media outlets don’t want traffic from Google is itself baffling to me but then I’m not a media gazillionaire, so what do I know)

But any MySpace news project had better be limited to coverage of

1. American Idol

2. American Idol finalists

3. American Idol nude photos

4. Possibly the Bachelor and the Apprentice

5. Britney Spears, Nicole Richie, Justin Timberlake and Hank the Angry Dwarf

But this is what happens when old media buys new media, doesn’t get new media. Meanwhile new media struggles to stay relevant and not vanish like a flash in the pan along with Friendster.

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