No not Carell. Jobs.
While there is no question that iTunes has had a huge amount of success in becoming the music warehouse of the web, Steve Jobs’ plan to sell TV shows through iTunes has never been that impressive. For starters the proposed destination of these videos is supposed to be the iPod and watching a TV show on an iPod screen is almost enough to make you want to go back to Viewmasters as your default form of entertainment. For seconds the TV industry isn’t nearly as desperate and hopeless as music to get into bed with Apple.
Selling Office episodes on iTunes had been one of the limited successes there, a success which now comes to an end as NBCi pulls out of iTunes to co-launch Hulu with FOX and sell their TV episodes there. Like most iTunes killers that come out of the corporate world, Hulu seems every bit as great a prospect as tossing 10 million dollars out the window and letting dogs pick it up and deliver it back to you. The name doesn’t exactly help either. But that doesn’t exactly help Apple gets beyond music content.
ABC, for as long as the Pixar Trojan horse puts Steve Jobs inside the belly of the Disney ABC beasts, is certainly going to list shows on iTunes but then again you can just watch an ABC TV show full screen in HD on the ABC website. The only appeal that buying an episode of Lost has on iTunes is that you can watch it while squinting over a tiny screen. Pass.